6 Psychological Triggers for Winning Customers

Robert Cialdini, a professor of psychology and marketing, lays out six ways you can get people to say yes. These principles are:

  • Reciprocity
  • Commitment & Consistency
  • Liking
  • Authority
  • Social Proof
  • Scarcity

source: https://www.shopify.com/blog/8920983-6-psychological-triggers-that-win-sales-and-influence-customers

 

 

Bernie

 

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