Lessons from Guy Kawasaki
- Experts are clueless
- Customers cannot tell you what they need
- The biggest challenges beget best work
- Design counts
- Big graphics and big font – 8pt font is out
- Jump curves, not better sameness
- “Work” or “doesn’t work” is all that matters
- “Value” is different from “price”
- A players hire A+ players
- Real CEOs demo
- Real Entrepreneurs ship
- Some things need to be believed to be seen.
Reference: https://www.youtube.com/watch?v=DR_wX0EwOMM#t=440