• Business is about winning
• You have hardcore smart competitors
• Opportunities are very scarce and far apart; there is no second chance!
• Keep it simple, stupid!
• Always be closing
• Constantly work on your presentation/business plan
• Listen to your customers
• Cash flow speaks the truth about your business

Tom Kelley’s “The Ten Faces of Innovation”

1. Go for quantity; throw in 100 ideas, and pick best 5
2. Encourage wild idea and expect the unexpected
3. Be visual; write on a draft paper and find new relationships, just as in drawing
4. Defer judgments; hear all the 100 ideas and then criticize
5. One conversation at a time