Robert Cialdini, a professor of psychology and marketing, lays out six ways you can get people to say yes. These principles are:
- Reciprocity
- Commitment & Consistency
- Liking
- Authority
- Social Proof
- Scarcity
source: https://www.shopify.com/blog/8920983-6-psychological-triggers-that-win-sales-and-influence-customers
Apply these 3 simple technique to get more customers:
- Labor = Love (Ikea Effect): the more time or work we put into something, the more valuable it becomes for us
- Consistency counts (turn the small sign to the big sign): it is much easier to use the past behaviour and previous experiences into something bigger rather than having a big ask upfront
- We avoid cognitive dissonance (Aesop’s Fable – Fox and grape hanging from the vine): if it is too hard to reach, it must be bad and we don’t like it
Source: http://techcrunch.com/2015/01/19/the-hidden-psychology-of-why-customers-come-back/
These words have been proven to evoke emotion in a listener or reader [attributed to a research from the Psychology Department of Duke University].
- You
- Money
- Save
- New
- Easy
- Love
- Discovery
- Results
- Health
- Proven
- Guarantee
- Free
How do you feel after reading these words?