Short, simple, solid advice to make startups stick:
source [http://onstartups.com/]
Month: August 2010
Phone Phobia
In selling, there will be a lot of cold calling and sales pitching that can be intimidating. To help overcome the fear, remember:
- Sales conversation is just a dialog
- The prospects love to hear from you, since you are offering a solution for their problems
- Selling is telling AFTER listening; no one likes sales pitches, but they like to talk about themselves
Engaged Selling
Prepare a 3-stage sales cycle:
- Sow: offer a free of charge evaluation or trial to flaunt the benefits
- Hook: sell a service/product that is very affordable yet valuable
- Fish: offer the full service/product to those on the hook
It’s simple and effective.