Hidden Psychology Of Why Customers Come Back

Apply these 3 simple technique to get more customers:

  1. Labor = Love (Ikea Effect): the more time or work we put into something, the more valuable it becomes for us
  2. Consistency counts (turn the small sign to the big sign): it is much easier to use the past behaviour and previous experiences into something bigger rather than having a big ask upfront
  3. We avoid cognitive dissonance (Aesop’s Fable – Fox and grape hanging from the vine): if it is too hard to reach, it must be bad and we don’t like it

Source: http://techcrunch.com/2015/01/19/the-hidden-psychology-of-why-customers-come-back/

 

The 18 Mistakes That Kill Startups

Have these in mind when you are starting out:

  1. Single Founder
  2. Bad Location
  3. Marginal Niche
  4. Derivative Idea
  5. Obstinacy
  6. Hiring Bad Programmers
  7. Choosing the Wrong Platform
  8. Slowness in Launching
  9. Launching Too Early
  10. Having No Specific User in Mind
  11. Raising Too Little Money
  12. Spending Too Much
  13. Raising Too Much Money
  14. Poor Investor Management
  15. Sacrificing Users to (Supposed) Profit
  16. Not Wanting to Get Your Hands Dirty
  17. Fights Between Founders
  18. A Half-Hearted Effort

Source: http://www.paulgraham.com/startupmistakes.html