12 Lessons Steve Jobs Taught Guy Kawasaki

Lessons from Guy Kawasaki

  1. Experts are clueless
  2. Customers cannot tell you what they need
  3. The biggest challenges beget best work
  4. Design counts
  5. Big graphics and big font – 8pt font is out
  6. Jump curves, not better sameness
  7. “Work” or “doesn’t work” is all that matters
  8. “Value” is different from “price”
  9. A players hire A+ players
  10. Real CEOs demo
  11. Real Entrepreneurs ship
  12. Some things need to be believed to be seen.

Reference: https://www.youtube.com/watch?v=DR_wX0EwOMM#t=440