Robert Cialdini, a professor of psychology and marketing, lays out six ways you can get people to say yes. These principles are:
- Commitment & Consistency
- Social Proof
Apply these 3 simple technique to get more customers:
- Labor = Love (Ikea Effect): the more time or work we put into something, the more valuable it becomes for us
- Consistency counts (turn the small sign to the big sign): it is much easier to use the past behaviour and previous experiences into something bigger rather than having a big ask upfront
- We avoid cognitive dissonance (Aesop’s Fable – Fox and grape hanging from the vine): if it is too hard to reach, it must be bad and we don’t like it
These words have been proven to evoke emotion in a listener or reader [attributed to a research from the Psychology Department of Duke University].
How do you feel after reading these words?