Two Advertising Lessons

  1. Honest
    There is this ad on TV about [Proactive] face lotion (?), and in one spot they have Jessica Simpson (?) saying “I use [face lotion] to keep my skin clean” — I don’t recall the exact wording , but something in that line– but she never mentions the brand name of the product she uses!!! This is very a misleading and negative advertisement.
  2. Customer oriented
    Enterprise puts a sticker on the bumper of each rental car, indicating that the car is rented from Enterprise. What I hear is that many people do not want to show that the car is actually rental and prefer other car rental companies for that one reason (negative advertising).



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