A great article by Niel Patel

1. Positioning Yourself as a Rare Commodity
2. Gain Control Over Supply
   1. Your Schedule
   2. Your Position
3. Manufacture Demand
   1. Begin with Evangelists
   2. Tell Them What to Share
   3. Plant Seeds
   4. Water the Seeds
   5. Allow the Seeds to Germinate
4. Never forget Lesson #1

Source: http://www.quicksprout.com/2012/08/16/how-to-manipulate-the-law-of-supply-and-demandand-make-a-lot-more-money/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Quicksprout+%28Quick+Sprout%29