Sir Richard Branson says and I agree there are no shortcuts. Use these following short rules:

1. Create a useful product or service
2. Simplify your message
3. Market yourself (if you don’t have a big budget, use your own image)
4. Embrace social media (not for sales but for marketing and customer service)
5. Keep on enjoying what you do

[reference] http://www.entrepreneur.com/article/235955