Implement Habit-forming Behaviour to Win Customers

Remember this life cycle when developing a habit-forming products to win more customers:

  1. First, you need a trigger, such as an advertisement, commercial, or other marketing materials
  2. The customer needs to take an action, and the customer has to have the will and also be able to take the action in simple steps
  3. Customer has to be instantly rewarded for taking the action and using the product
  4. The product has to be habit-building by offering rewards and changing the customer’s behaviour for the customer to take the action again
 

Bernie

 

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