What Type of Hardware?

There are many to name, but these are the ones not to build:

  • FUNware is not a business
  • EASYware is not defensible
  • SAMEware is not positioned well enough
  • SOLUTIONware great technology in search of applications
  • VAPORware when not a complete scam, it is naively optimistic and end up not shipping
  • LAMEware did not keep its promise and ships a mediocre product
  • FAILware kept on specs but successfully built something nobody wants
  • LATEware handled manufacturing so badly it shipped after the competitors it woke up
  • LOSSware has been priced badly and can’t make a profit. Can it cross the Bridge of Death? (http://techcrunch.com/2013/11/28/financing-lean-hardware/)
  • BOREware gets boring after a short time
  • FUTUREware is so futuristic that the majority won’t buy it until many moons have passed
  • LOCALware is so tied to the local ecosystem it can’t be done elsewhere

Source: http://techcrunch.com/2014/04/06/the-lean-hardware-startup-investing-in-hardware-startups/

 

Bernie

 

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